Healthy Skepticism Library item: 8376

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Shuler J.
Indirect Rx advertising to consumers
Pharmaceutical Executive 1984 Nov; 4:10

Abstract:

The effect of a new advertisement from Syntex Laboratories on the pharmaceutical industry using more indirect advertising to consumers for prescription drugs is discussed. The advertisement in question discusses dysmenorrhea in order to promote Anaprox (naproxen sodium), a medication produced by Syntex Labs. The drug is never actually mentioned in the ad, but women are urged to visit their doctor for the problem. It is concluded that the issue of direct-to-consumer advertising is not dead.