Healthy Skepticism Library item: 8370

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Danielson DA.
Influencing the physician-drug industry strategies
Generics 1985 Jul; 1:32-34, 37-40, 42-43

Abstract:

The current advertising practices of the brand name pharmaceutical companies which are an effective campaign against less expensive generic drug competitors are described. It is concluded that despite these efforts patients are more likely to become insistent that their physicians be more sensitive to the economics of prescribing generics.