Healthy Skepticism Library item: 8366
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Shuler J.
Eliminating the ambiguities
Pharmaceutical Executive 1985 Mar; 5:13
Abstract:
The topic of prescription drug advertising, in light of a recent ad run by Merrell Dow concerning Nicorette (nicotine polacrilex), is discussed.