Healthy Skepticism Library item: 8364
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Gross A.
TV or not TV? it's more than one question
Pharmaceutical Executive 1985 Sep; 5:50, 52, 54
Abstract:
The benefits, costs, and potential markets for advertising pharmaceutical products on television are discussed and the issue of prescription drug advertising direct to consumers is addressed. A glossary of television terminology is included.