Healthy Skepticism Library item: 8363
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Goldstein GS.
Corporate communication strategies-prescription from a medical director
Pharmaceutical Executive 1985 Aug; 5:54-56
Abstract:
Suggestions to promote communication and collaboration between marketing, sales and physicians in the pharmaceutical company, the apprehensions of each group and a view of the physicians role in the company are presented.