Healthy Skepticism Library item: 8358
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Muglia D.
Hispanic U.S.A.-undiscovered market
Pharmaceutical Executive 1985 Oct; 5:66, 68, 70
Abstract:
A profile of the Hispanic Americans which provides guidance for targeting a profitable market segment, the prescribing habits of Hispanic physicians, and strategies for marketing prescription and OTC drugs to this minority group are presented.