Healthy Skepticism Library item: 8357
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Buono LC, Hartmann JP.
Hybrids new OTC option
Pharmaceutical Executive 1985 Oct; 5:46, 48, 52
Abstract:
Marketing the ethical/proprietary hybrid, a product most often from a company with experience in prescription pharmaceuticals which is promoted to professionals and consumers, is discussed.