Healthy Skepticism Library item: 8355
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Rose M, Merk P.
Forecasting-when history does not repeat itself
Pharmaceutical Executive 1985 Feb; 5:36-38, 72
Abstract:
A marketing model for pharmaceutical industry which counts patients instead of prescriptions and can help predict demand for a new product is presented.