Healthy Skepticism Library item: 8354
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Haverkost LF.
How industry assesses and picks suitable candidates for switch
Drug Information Journal 1985; 19:(2):133-138
Abstract:
The process of assessment that the pharmaceutical industry goes through, including marketing considerations, and consumer response to the selection of medications to switch from prescription to over-the-counter are described.