Healthy Skepticism Library item: 8351

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

How physicians feel about Rx drug product ads beamed at the public
Pharmacy Times 1986 Jan; 52:85-88, 91-92

Abstract:

A mail survey of 250 practicing physicians was conducted to determine their views on advertising prescription drugs directly to the general public. There were 70 (28%) respondents. Of this number, 79% were against advertising prescription drugs to the public, 14% were conditionally against the advertising idea, and only 7% were in favor of the advertising practice. Thus, 4 out of 5 responding physicians are adamantly against the advertising of prescription drugs.