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Healthy Skepticism Library item: 8323

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Asplen L.
ASHP helping members comply with R Ph information plan
Hospital Pharmacist Report 1997 Feb; 11:1, 8


Abstract:

The approval by the U.S. Department of Health and Human Services (HHS) of the Action Plan, a private sector plan that would require pharmacists to provide prescription information to nearly all patients by the yr 2006, is discussed; the American Society of Health-System Pharmacists’ (ASHP) plans to educate its members on the new patient information guidelines to help members meet the objectives of the Action Plan, which was created by industry, consumers, and government leaders under the auspices of the Keystone Center, a nonprofit public policy mediating organization are presented.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963