Healthy Skepticism Library item: 8246

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Southwick K.
Battling allergy therapies focus on consumer choice
Managed Healthcare 1997 Apr; 7:54-58

Abstract:

The increase in direct-to-consumer advertising by competing manufacturers of allergy therapies, resulting from the proposal by the U.S. Food and Drug Administration (FDA) to withdraw Seldane (terfenadine) and its generics from the market is described; consumer, physician, managed care organizations, and pharmacist attitudes toward these advertising programs are presented.