Healthy Skepticism Library item: 8225

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Nordenberg T.
Direct to you: TV drug ads that make sense.
FDA Consum 1998 Jan-Feb; 32:(1):7-10

Abstract:

The role of the U.S. Food and Drug Administration (FDA) in regulating direct to consumer (DTC) advertising of prescription products and its August 1997 draft guidance about how prescription drug companies may use radio or television to advertise a prescription product, including the product’s indications for use, without including detailed risk information that routinely accompanies print advertisements are discussed.

Keywords:
Advertising* Pharmaceutical Preparations* Television* United States United States Food and Drug Administration