Healthy Skepticism Library item: 8224
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Briscoe AP, Pancerella MB, Pleskunas G.
Perfect order initiative
Pharmaceutical Executive 1997 Jul; 17:82, 84, 86, 88
Abstract:
How a team from Rhone-Poulenc Rorer improved the company’s customer service department is described, including the team’s development process and the tools it used to create an error-free prescription order system that quantifies and measures product orders; it was noted that the effective alliance between information systems and the customer service organizations allowed the company to define performance standards and provide a tool to measure them.
