Healthy Skepticism Library item: 8188

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Reid S.
New ways to take medicine
Pharmaceutical Executive 1998 Feb; 18:70-72, 74

Abstract:

A refill reminder program for omeprazole (Prilosec) and disease specific compliance education programs for gastroesophageal reflux disease and Helicobacter pylori associated duodenal ulcer, developed by the pharmaceutical company Astra Merck, which are intended to address the problem of prescription noncompliance are described. It was noted that the refill reminder program for omeprazole was successful.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963