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Healthy Skepticism Library item: 8098

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

With 100 days to Y2K, some health care settings remained vulnerable
American Journal of Health System Pharmacy 1999 Nov 1; 56:2181


Abstract:

A report from the U.S. Senate Special Committee on the Year 2000 (Y2K) Technology Problem, issued 100 days before January 1, 2000, regarding the technological readiness of hospitals, physicians’ offices, and the pharmaceutical industry for the change to Y2K is presented; recommendations for patients regarding prescription drug supplies and refills are included.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963