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Healthy Skepticism Library item: 7964

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Wechsler J.
Controversy over prescription drug advertising stimulates policy changes
Formulary 1999 Oct; 34:878-879


Abstract:

U.S. Food and Drug Administration (FDA) policy changes concerning direct to consumer prescription drug advertising regardless of the release of a study issued by the National Institute for Health Care Management foundation linking the rise in drug advertising to increased spending on prescription drugs, including First Amendment issues and federal and state court rulings, are presented.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.