Healthy Skepticism Library item: 7949
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Levy S.
Marketing switch
Drug Topics 2000 Jan 3; 144:36
Abstract:
The switch of the nicotine transdermal system (Habitrol) patch from prescription to OTC status under a private-label form is discussed, including other OTC nicotine patches currently on the market, dosage and administration for the nicotine transdermal system, and pharmaceutical industry advertising and marketing strategies for the patch.