Healthy Skepticism Library item: 7943
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Levy S.
First DTC drug ads of 2000 promote a wide assortment
Drug Topics 2000 Feb 7; 144:120, 122
Abstract:
The wide assortment of direct-to-consumer advertisements, both television and print, and the scenarios depicted for several drugs are briefly described.