Healthy Skepticism Library item: 7931
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Gebhart F.
They shoot! They score! Rx scoreboard
Drug Topics 2000 Apr 3; 144:31-32, 35-36, 39
Abstract:
The sharp increase in drug store acquisition prescription costs, including the fastest growing products, third party reimbursement issues, gains in generic sales, growth in direct to consumer advertising, and top manufacturers by numbers of prescriptions and by dollar volume, is discussed.