Healthy Skepticism Library item: 7915
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Wechsler J.
Health plans and payers attack DTC advertising, seek objective information on medication value
Formulary 2000 Jul; 35:616-617
Abstract:
Calls for tighter government regulation of direct to consumer advertising (DTC), concerns about the regulation of off label uses of prescription drugs, and requests for more objective information about prescription drug cost effectiveness and quality are discussed.