Healthy Skepticism Library item: 7913
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
West D.
Dialing for DTC: operation 1-800-call center gets the scoop
Pharmaceutical Executive 2000 Jan; 20:98-100, 102, 104, 106
Abstract:
The results of telephone calls to 10 direct to consumer (DTC) call centers that provide consumer product information about prescription drugs are presented.