Healthy Skepticism Library item: 7912
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Smith DL.
Don't forget about us after the initial DTC ad
Pharmaceutical Executive 2000 Jan; 20:113
Abstract:
Recommendations are presented to help pharmaceutical companies continue the momentum and improve the helpfulness of direct to consumer (DTC) advertising of prescription drugs.