Healthy Skepticism Library item: 7911
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Sellers JA.
The two faces of direct-to-consumer advertising.
Am J Health Syst Pharm 2000 Aug 1; 57:(15):1401
http://www.ajhp.org/cgi/reprint/57/15/1401
Abstract:
The completeness and accuracy of drug information offered to the general public through direct to consumer advertising of prescription drugs are discussed, and the impact of this practice on health care is described.
Keywords:
Advertising*
Humans
Pharmaceutical Preparations*