Healthy Skepticism Library item: 7884
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Aitken M, Holt F.
Consumer choice or chaos?
Chemist and Druggist 2000 Jun 10; 253:34, 36
Abstract:
The controversy of direct to consumer (DTC) advertising of prescription drugs is considered as the Association of the British Pharmaceutical Industry introduces DTC advertising in the United Kingdom and looks at the marketing effectiveness and economics of DTC advertising in the United States.