Healthy Skepticism Library item: 7834

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pharmacists say no to DTC promotions
Chemist and Druggist 2000 Aug 19; 254:

Abstract:

Results of a survey sent to pharmacy managers to ascertain their stance on pharmaceutical companies being allowed to promote prescription only drugs through direct to consumer (DTC) advertisement are presented. Only 10% had no objections to pharmaceutical company DTC advertising and 5% were undecided. The survey also showed that three quarters of the panel were convinced that DTC promotions would affect the pattern of medicine usage; 16% felt it would have no effect.