Healthy Skepticism Library item: 7822
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Cooper W.
Drug wars, episode two: health plans strike back
Pharmaceutical Executive 2000 May; 110, 112, 114
Abstract:
The potential impact of Internet advertising and online prescribing on the pharmaceutical industry and managed care systems is discussed, including physician acceptance.