Healthy Skepticism Library item: 7411

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gilad J, Moran L, Schlaeffer F, Borer A.
Antibiotic drug advertising in medical journals.
Scand J Infect Dis 2005; 37:(11-12):910-2
http://www.ncbi.nlm.nih.gov/pubmed/16308229

Abstract:

Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.