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Healthy Skepticism Library item: 7194

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Company ordered to reveal drug's side effects
ABC News Online 2006 Dec 20
http://www.abc.net.au/news/newsitems/200612/s1815908.htm


Abstract:

Regulators have ordered drug company The Menopause Institute to alert patients about the serious medical risks associated with its treatments.

The Australian Competition and Consumer Commission (ACCC) launched proceedings in the Federal Court alleging the institute made misleading and deceptive claims about natural hormone treatment.

The ACCC says the drug company claimed there were no side effects, thereby exposing patients to serious risks.

The court has ruled the institute should pay the ACCC’s ccourt costs of $50,000.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963