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Healthy Skepticism Library item: 7154

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Brickates Kennedy V
AstraZeneca shares slide on Nexium setback
Market Watch 2006 Dec 19
http://www.marketwatch.com/News/Story/Story.aspx?guid=%7BC6E48B4C%2D7CEE%2D4759%2DB3F9%2D4B8F079589A7%7D&source=blq%2Fyhoo&dist=yhoo&siteid=yhoo


Abstract:

Shares of AstraZeneca slid Tuesday on news that a key patent protecting its top-selling antacid drug Nexium had been shot down by European regulators.
AstraZeneca (AZN : astrazeneca plc sponsored adr
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Last: 53.80+0.14+0.26%

12:07am 12/21/2006

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AZN53.80, +0.14, +0.3%) shares declined 3.5% to close at $53.66.
In a statement Tuesday, AstraZeneca said that the European Patent Office has ruled to reject a substance patent covering Nexium that had been due to expire in 2014.
The decision was made following the appeal by German generic drugmaker Ratiopharm of an earlier ruling in favor of the AstraZeneca.
“While disappointed with the EPO decision, AstraZeneca has confidence in the intellectual property portfolio protecting Nexium,” AstraZeneca said in a statement.
“This portfolio includes process, method of use and additional substance patents with expiration dates ranging from 2009 through to 2019,” the company added.
According to IMSHealthc, Nexium is the world’s third most-prescribed branded medication, with global sales of $5.7 billion. The drug is used to treat acid reflux disease and ulcers.
AstraZeneca added that an oral hearing with the EPO to discuss the fate of a process patent is scheduled for March 7, 2007. The company said it will continue to defend its intellectual property rights for Nexium.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963