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Healthy Skepticism Library item: 6939

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Howard SM.
Gifts to physicians from the pharmaceutical industry.
JAMA 2000 May 24-31; 283:(20):2655-6


Abstract:

Wazana’s article was being read in a journal received courtesy of pharmaceutical companies advertising in it. Over past 20 years rarely do I attend a [pharmaceutically supported] conference that is strictly commercial, It is also rare to attend one that does not have some pharmaceutical support. I agree that prescribing habits are affected by these conferences but I disagree that it is because of the perks. The quality of the presentation determines whether they alter prescribing habits. Physicians should be given credit for being intelligent and principled. They should decide which conferences to attend, which perks to accept or reject, and ultimately which medicines to prescribe.

Keywords:
*letter to the editor/United States/ Conflict of Interest* Drug Industry* Interprofessional Relations* Physicians*

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963