Healthy Skepticism Library item: 6930

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J.
Re: the promotion of Augmentin (amoxycillin/clavulanate)
2000 Mar;

Abstract:

In Nicaragua SmithKline Beecham is running advertisements questioning the quality of generic versions of Augmentin (amoxycillin/clavulanate). MaLAM questions whether the company has any clinical data to support its position that generic versions are inferior.

Keywords:
*analysis/Nicaragua/developing countries/SmithKline Beecham/Augmentin/ amoxycillin/ clavulanic acid (clavulanate)/ generics/MaLAM/Medical Lobby for Appropriate Marketing/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES