Healthy Skepticism Library item: 6929
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Lexchin J.
Plus ça change.
Canadian Family Physician 2000 Mar; 46:532-6
Abstract:
In some ways, ads have changed, but in the most important way, toward encouraging rational prescribing, they have not changed very much at all.
Keywords:
*content analysis/Canada/
Advertising/trends*
Drug Industry
Humans
Periodicals*
Prescriptions, Drug/economics*