Healthy Skepticism Library item: 6801

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Increased US drug consumption driven by increased spending on direct to the consumer promotion
MaLAM International News 1998 Jan-Feb; 16:(1-2):2

Abstract:

In 1997 about US $1 billion was spent on direct-to-consumer advertising of prescription drugs helping to drive coporate sales to higher levels. Many doctors are wary of the concept.

Keywords:
*news story/United States/developed countries/DTCA/doctors/ direct-to-consumer advertising/ doctor-patient relationship/ promotion costs and volume/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/VOLUME OF AND EXPENDITURE ON PROMOTION