Healthy Skepticism Library item: 6793

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J, North P.
OMA perspective on comparative advertising of pharmaceutical products
Ontario Medical Review 1998; 65:(5):25-27

Abstract:

The Pharmaceutical Advertising Advisory Board is revising its Code of Advertising Acceptance to deal with the question of advertising of comparative claims. Two areas for which the PAAB requested commentary were the quality and quantity of evidence which should be required and how nontherapeutic claims should be treated. This article presents the response of the Ontario Medical Assocation.

Keywords:
*analysis/comparative advertising/ Code of Advertising Acceptance (PAAB)/ journal advertisements/ Pharmaceutical Advertising Advisory Board (Can)/ Ontario Medical Association/preclearance of advertisements/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909