Healthy Skepticism Library item: 6790

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kassirer J.
Cal Ripken, Jr., and prinivil
New England Journal of Medicine 1998; 339:2025

Abstract:

The editors also had some concerns about this advertisement, but let it run in line with the policy of accepting advertisements for drugs approved by the Food and Drug Administration as long as they are not in bad taste

Keywords:
*letter to the editor/United States/ celebrities/ endorsements/ journal advertisements/attitude toward promotion/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/PROMOTIONAL TECHNIQUES: ENDORSEMENTS/REGULATION, CODES, GUIDELINES: JOURNALS AND MASS MEDIA