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Healthy Skepticism Library item: 6773

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Rosner F.
Personal use of drug samples by physicians and office staff.
JAMA 1997 Nov 19; 278:(19):1567


Abstract:

Gifts to physicians from the pharmaceutical industry constitute a long-accepted tradition. Should these gifts be considered to constitute a bribe? A number of related questions are posed. The influence on prescribing habits is difficult to measure. But drug promotion in a competitive marketplace leads some companies to wage aggressive campaigns to change physicians’ prescription practices. Guidelines have been developed to define the ethical relationships between physicians and the drug industry. Examples of statements from the British Medical Association and the American Medical Association are given. The primary objective of professional interaction between physicians and the pharmaceutical industry should be the improvement of patient care and not the private good of either physicians or the industry.

Keywords:
*letter to the editor/United States/ Advertising* Drug Industry* Drug Utilization* Ethics* Humans Interprofessional Relations Medical Staff* Physicians* United States

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.