Healthy Skepticism Library item: 6764

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Prettejohn R.
Making the most of meetings
Scrip Magazine 1997 Nov; (62):11-12

Abstract:

Since medical opinion leaders attend international conferences and meetings, it is not surprising that pharmaceutical companies are spending an increasing amount of money supporting these meetings, designing, building and manning large stands and inviting and paying for doctors to be there to listen to the leaders. Two of the most important ways of measuring the success of a company’s activities at a conference are the effect on sales and the extent to which attitudes are changed. A company’s presence at a conference should have a defined purpose and there should be agreed objectives which should be limited to those that can reasonably be expected to be achieved.

Keywords:
*analysis// convention exhibits/ conferences/ corporate funding/ drug company sponsored meals and travel/ sponsored symposia & conferences/ marketing strategies/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/PROMOTION DISGUISED: CONFERENCES AND MEETINGS