Healthy Skepticism Library item: 6763

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lumley P.
Forging closer links with patients
Scrip Magazine 1997 Nov; (62):19-20
www.pjbpubs.co.uk/scrip/scrhome.html

Abstract:

A recent meeting was held that was jointly sponsored by the Association of the British Pharmaceutical Industry and the Long-Term Medical Conditions Alliance, which represents 65 patient advocacy groups in the United Kingdom. More than 30 patient groups were directly represented in the audience. Patient representatives called for a closer working partnership with pharmaceutical companies. The time may be coming when the ban against direct-to-consumer advertising will be seen as obsolete and irrelevant.

Keywords:
*analysis/United Kingdom/patient groups/ABPI/Association of the British Pharmaceutical Industry/ patient demands/ DTCA/ direct-to-consumer advertising/Long-Term Medical Conditions Alliance/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/SPONSORSHIP: PATIENT AND CONSUMER ORGANIZATIONS