Healthy Skepticism Library item: 6752

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sweet M.
Healthy profits: an overview of promotion in Australia
MaLAM International News 1997 Jul-Aug; 15:(7-8):1-4

Abstract:

There is a growing amount of money being spent on drug promotion in Australia. New promotional techniques are being employed and the public and even many doctors do not realize the extent to which the media are used to promote the industry’s objectives.

Keywords:
*analysis/Australia/developed countries/ acknowledgement of funding/ Australian Pharmaceutical Manufacturers Association/ Code of Conduct (Aus)/ disease awareness campaign/ doctors/ general public and consumers/ industry generated publicity/ journalists/ press conferences and releases/ promotion costs and volume/ quality of life claims/ relationship between medical profession and industry/ATTITUDES REGARDING PROMOTION: INDUSTRY/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/EVALUATION OF PROMOTION: INFLUENCE TECHNIQUES/INFLUENCE OF PROMOTION: JOURNALISTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION DISGUISED: PRESS CONFERENCES AND PRESS COVERAGE/VOLUME OF AND EXPENDITURE ON PROMOTION