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Healthy Skepticism Library item: 6732

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Inappropriate drug promotion in developed and developing countries: two sides of the same coin
MaLAM Australian News 1997 Jan-Feb; 5:(1-2):1-2


Abstract:

Drug availability and promotional practices in developed countries can influence what happens in developing countries. In France antidiarrheal drugs that are not recommended by the World Health Organization are still widely used and this may translate into inappropriate use in French speaking African countries. In Germany many drugs are still marketed that were approved before the implementation of modern regulations and this loophole allows German companies to export irrational pediatric medications to developing countries. In Australia little is known about how drug use there influences drug use in countries importing products from Australia.

Keywords:
*analysis/Australia/France/Germany/developed countries/developing countries/MaLAM/Medical Lobby for Appropriate Marketing/EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963