Healthy Skepticism Library item: 6723

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Molloy W, Strang DG, Wadhwa SG, Carter PA
The fine detail
Troy, Ontario, Canada: Newgrange Press 1997

Abstract:

This is a manual giving the details of a program developed at McMaster University to improve the quality of presentations made by sales representatives and to help physicians get the most value out of the visits of these people.

Keywords:
*educational intervention/Canada/sales representatives/doctors/quality of information/EDUCATING ABOUT PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DETAILING