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Healthy Skepticism Library item: 539

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.


Publication type: Journal Article

Mansfield P.
Can health professionals lobby drug companies to upgrade from misleading promotion to reliable service?
Australian Prescriber 1997; 20:(Supp 1):150

*abstract Medical Lobby for Appropriate Marketing regulation of promotion quality of information EDUCATING ABOUT PROMOTION: HEALTH PROFESSIONALS REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES


The Medical Lobby for Appropriate Marketing takes the approach of asking companies to submit their best evidence to support claims made in their advertisements.


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