Healthy Skepticism Library item: 536

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McElwain M.
Recent progress in drug advertising.
Can Fam Physician 1997 Jun; 43:1041-2:

Abstract:

The editorial by Lexchin on direct-to-consumer advertising of prescripition drugs used data that was out-of-date and his use of the quality of references in journal advertisements as a marker of poor regulation is inappropriate. The Pharmaceutical Advertising Advisory Board will continue to improve its monitoring of drug advertising.

Keywords:
*letter to the editor Canada Pharmaceutical Advertising Advisory Board (Can) journal advertisements regulation of promotion references preclearance of advertisements ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS PROMOTIONAL TECHNIQUES: USE OF REFERENCES REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS