Healthy Skepticism Library item: 534
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Murray-Lyon N.
Communication in medicine: a study of how family doctors obtain information on recent advances in the treatment of rheumatic diseases.
Med Educ 1977 Mar; 11:(2):92-102
Abstract:
The results of a questionnaire on how 131 family doctors in Glasgow and the West of Scotland obtain information regarding recent advances in rheumatology are described. The results show that medical journals and formal lectures and symposia are still popular. Tape/slide and television presentations were not considered of much value.
Keywords:
*analytic survey
United Kingdom
doctors
rheumatology
promotional literature
source of information
sales representatives
attitude toward promotion
ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS
PROMOTION AS A SOURCE OF INFORMATION: DOCTORS
