Healthy Skepticism Library item: 4267

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Re: the promotion of spiramycin
1991 Jun

Abstract:

The Pakistani subsidiary of Rhone-Poulenc Rorer is marketing spiramycin (Rovamycine) as an antibiotic for a variety of conditions. The scientific literature only supports its use for a few of the advertised conditions.

Keywords:
*analysis/Pakistan/developing countries/spiramycin/Rovamycine/Rhone-Poulenc/antibiotics/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963