Healthy Skepticism Library item: 4246

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Legislation for the sake of legislation: the EC advertising proposal
Health Horizons 1991 Jan
www.ifpma.rog/hhhs/welcome.htm

Abstract:

It is not clear why the European Community needs a Directive on the advertising of medicinal products since there already national codes, the IFPMA code and the WHO Ethical Criteria. The Directive also only seems to apply to information from industry but it should apply to all parties that generate information. The Directive would also allow the withdrawal of marketing authorization for a product if promotion breached provisions of the Directive. This sort of penalty is excessive.

Keywords:
*analysis/IFPMA/regulation of promotion/European Union/ International Federation of Pharmaceutical Manufacturers Associations/industry perspective/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION