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Healthy Skepticism Library item: 4237

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Ãœstel I, Herxheimer A.
Progress in medicines control
Lancet 1991; 337:905-906


Abstract:

Turkey has adopted a comprehensive new regulation to control the promotion of medicines, which incorporates the World Health Organization’s ethical criteria for medicinal drug promotion. Other features include the requirement that advertisements to the public must be approved by the Ministry of Health; employers are responsible to the ministry for the statements and activities of their representatives; and manufacturers must inform the ministry of their activities for any congresses or symposiums.

Keywords:
*news story/Turkey/developing countries/regulation of promotion/WHO/World Health Organization/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963