Healthy Skepticism Library item: 4229

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sibbison JB.
Prescription drug advertising to the public
Lancet 1991; 337:724

Abstract:

Drug companies are advertising directly to consumers. An example of an ad for Rogaine from Upjohn is discussed. In addition, companies are employing other new forms of promotion including videotapes sent to television newsrooms and celebrity endorsements.

Keywords:
*news story/United States/ celebrities/ direct-to-consumer advertising/ DTCA/ news videos/Rogaine/Upjohn/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTIONAL TECHNIQUES: ENDORSEMENTS/PROMOTIONAL TECHNIQUES: MISCELLANEOUS