Healthy Skepticism Library item: 4216

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Randall T.
Ethics of receiving gifts considered.
JAMA 1991 Jan 23-30; 265:(4):442-3

Abstract:

When pharmaceutical companies give physicians gifts they rely on the “norm of reciprocityâ€ or the obligation to help those who have helped you. Perhaps the most compelling evidence that gifts can influence the receivers’ behaviour comes from the corporate policies of the pharmaceutical companies. Industry employees are generally not allowed to receive gifts from outside suppliers or customers.

Keywords:
*news story/United States/gift giving/doctors/ETHICAL ISSUES IN PROMOTION: GIFT GIVING Codes of Ethics Disclosure Drug Industry/economics* Drug Industry/legislation & jurisprudence Ethics* Gift Giving* Moral Obligations Physicians*/legislation & jurisprudence United States